Ads inside the store,
not on the way to it.
With most advertising, the click leads from an ad to your own website. With retail media, the advertisement appears inside the retailer or marketplace, in search results and on product pages, and the purchase happens there too. The retailer’s first-party shopper data decides who sees the ad.
That is the main difference from Google Shopping, which sends shoppers to your own store from Google results. Retail media is for brands that sell through someone else’s storefront, and it measures success with the retailer’s metrics.
What is retail media?
Retail media is advertising sold by retailers and marketplaces on their own websites and apps, and sometimes beyond them, using their shopper data. Common formats include sponsored products, sponsored brands and display ads in search results and on product pages.
Because these ads reach shoppers who are already browsing to buy, they often convert well. Success depends on strong product listings, careful keyword and product targeting, and bids managed against your margins and your advertising cost of sales.
At a glance
- Best forBrands selling through marketplaces and retailers
- First resultsOften within the first weeks of campaign data
- Main deliverableRetail media plan, campaigns and reporting
- NetworksAmazon Ads, Walmart Connect, Noon, Daraz and others
How our retail media
process works.
- 01
Audit
Listings, campaigns and network data reviewed.
- 02
Plan
Networks, budgets and targets chosen.
- 03
Launch
Sponsored product, brand and display campaigns.
- 04
Optimize
Bids, keywords and products refined weekly.
- 05
Report
Sales, advertising cost of sales and new-to-brand results.
The vocabulary
of retail media.
ACoS
Advertising cost of sales: ad spend divided by sales attributed to the ads. Lower means each sale costs less to advertise.
Share of shelf
How often your products appear in prominent search positions compared with competitors.
New-to-brand
Customers who had not bought your brand on that retailer recently, a sign that ads are reaching new people.
Sponsored products
Ads for individual products that appear in search results and on related product pages.
Ads can only
sell what the listing sells.
Advertising sends shoppers to a product page. If the title is unclear, the images are weak or reviews are thin, paying for more clicks only spreads the problem. We review listing quality before increasing bids, and the listing work itself is covered in Amazon / Marketplace Marketing.
Retail media networks differ in formats, reporting and rules, and their features change. We use the network’s current tools and are clear about what each one can and cannot measure.
Your retail media plan, fully covered.
- Retail media network assessment
- Listing quality review
- Keyword and product targeting
- Sponsored product campaigns
- Sponsored brand and display campaigns
- Bid and budget management
- Search term and negative management
- Competitor share of shelf review
- Monthly retail media report
Tools we use
Retail Media
questions.
Retail media is advertising sold by retailers and marketplaces, such as Amazon, Walmart and Noon, that places your products in front of shoppers on their platforms.
ACoS, or advertising cost of sales, is ad spend divided by ad-attributed sales. Lower ACoS means each sale costs less in advertising.
We work with Amazon Ads and other marketplace networks such as Walmart Connect, Noon and Daraz, depending on where you sell. We do not claim an official partnership with any network; names are used to describe where campaigns run.
Yes. Ads bring shoppers to your listing, so clear titles, strong images and good reviews have a big impact on conversion and cost.
Google Shopping sends shoppers to your own website. Retail media ads appear inside a retailer or marketplace and the sale happens there.
No, but it needs a product that sells on the network and a margin that can support advertising. We check both before recommending a budget.
Free retail media review