Treat each assistant
as its own system.
ChatGPT, Gemini, Perplexity and Copilot are built and run by different companies, use different models and search partners, and change often. Some answer from what they learned in training, some search the web while answering, and some show their sources more prominently than others. What is publicly documented is limited, and it is out of date quickly, so we test instead of assuming.
That is why this service starts with a structured test and not with a list of tactics. We record what each assistant says in response to a fixed set of buyer prompts, and the fixes follow from what we find.
What is AI assistant visibility?
AI assistant visibility is how accurately, how often and in what context AI assistants mention your business when people ask about your field. It covers whether the facts are right, whether you appear among options, and whether the assistant links to your site where it shows sources.
We cannot edit an assistant directly. What we can do is correct and strengthen the information the assistants may find: your own pages, profiles and listings, reviews and third-party coverage, and whether their crawlers are allowed to reach your site. We then track the same prompts every month so improvement is visible.
At a glance
- Best forBrands researched by buyers before they call or buy
- First signalsOften months, and never guaranteed
- Main deliverableAssistant-by-assistant visibility report and fix plan
- AssistantsChatGPT, Gemini, Perplexity and Microsoft Copilot
How our AI assistant
process works.
- 01
Prompts
Buyer prompts defined for each service and market.
- 02
Test
Answers captured from all four assistants.
- 03
Correct
Brand facts, profiles and crawler access corrected.
- 04
Build
Mentions and content on sources assistants may use.
- 05
Retest
The same prompts retested and reported.
Letting the right
crawlers in.
robots.txt and firewalls
Search and AI crawlers identify themselves differently. We check that rules and security settings are not blocking the ones you want, and separate that choice from training-related crawlers, which you may decide to restrict.
- Review current rules
- Decide per crawler
- Document the decision
Bing Webmaster Tools
Copilot uses Bing, and other tools may draw on Bing results. Verifying your site and submitting a sitemap helps Bing find your pages.
- Verify the site
- Submit the sitemap
- Check indexing
llms.txt
A proposed file that points AI tools to your most useful content. Support varies and major providers have not confirmed using it, so it is an optional extra.
- Optional guidance
- Never a substitute for content
- No guaranteed effect
Assistants and
Google are different problems.
Google’s own AI summaries have their own eligibility rules and measurement, covered in Google AI Overviews Optimization. This page is about independent assistants and how they describe your brand.
Wrong or missing facts are often an entity problem, which Entity & Semantic SEO addresses with consistent facts, structured data and profiles. Being recommended depends partly on reviews and third-party mentions, which are part of GEO (Generative Engine Optimization) and, for review handling, Reputation & Review Management.
Your AI assistant visibility plan, fully covered.
- Buyer prompt set for each service
- ChatGPT, Gemini, Perplexity and Copilot testing
- Brand fact accuracy review
- AI crawler and robots.txt review
- llms.txt guidance
- Bing Webmaster Tools set-up
- Third-party source and citation plan
- AI referral tracking in GA4
- Monthly assistant visibility report
Tools we use
ChatGPT / Gemini / Perplexity Visibility
questions.
No one can edit an AI assistant directly. We improve and correct the sources assistants may use, which over time can change how they describe your business, but we cannot promise a specific answer.
Each assistant uses different models, data and search sources, and answers can vary between sessions. That is why we test a fixed prompt set across all of them and track trends, not single answers.
llms.txt is a proposed file that gives AI tools a simple guide to the most important content on your site. Support varies and has not been confirmed by major providers, so we treat it as an optional extra, not a replacement for strong content and SEO.
It can. Microsoft Copilot uses Bing, and some AI search features may also use Bing results, so being well indexed in Bing supports visibility.
Partly. We set up GA4 to group visits from AI assistants such as ChatGPT and Perplexity where the referrer is passed, but some visits cannot be identified.
Organic answers cannot be bought. Some platforms offer advertising inside AI products, which is separate from this service.
Free AI assistant check