What is Email Marketing?
Email marketing sends messages to people who have agreed to hear from you: a one-off campaign to announce an offer, a newsletter that keeps your name familiar, or an automated sequence that triggers when someone signs up, abandons a basket or buys.
Results depend on three things: a list built with clear consent, messages that are relevant to the segment receiving them, and emails that reach the inbox and render well on every device. We cover all three, from list structure and templates to copywriting, sending and reporting.
At a glance
- Best forBusinesses with a list or a way to grow one
- CadenceAgreed monthly plan of campaigns and flows
- Main deliverableEmail templates, flows, campaigns and reporting
- PlatformsYour existing email platform or HubSpot
How our email
process works.
- 01
Audit
Lists, platform setup, past campaigns and consent.
- 02
Plan
Segments, flows and a campaign calendar agreed.
- 03
Create
Templates, copy and design written in your brand voice.
- 04
Send and automate
Campaigns scheduled and automated flows switched on.
- 05
Review
Results reviewed and the next round improved.
Your email programme, fully covered.
- Email audit and list review
- Segmentation plan
- Branded responsive templates
- Welcome sequence
- Newsletter and campaign copywriting
- Automated flows for key triggers
- Deliverability and authentication checks
- A/B testing of subject lines and content
- Monthly performance reporting
Tools we use
Email Marketing
questions.
Usually yes. We can work inside the platform you already use, or recommend a change if it is limiting what you need.
Yes. We write the copy, design the templates and set up the sends, matching your brand voice.
We can add sign-up forms, lead magnets and landing pages, and connect them to your email platform. Lists should be built with clear consent, and we do not use purchased lists.
We check sender authentication, keep lists clean, send relevant content to engaged segments and follow the rules of your email provider.
We track delivery, opens, clicks and, where your tracking allows, enquiries and sales that follow each campaign. Open rates alone are not a reliable measure, so we look further down the funnel.
Free email marketing review