What is generative engine optimization?
Generative engine optimization (GEO) is the practice of improving how often and how accurately generative AI tools mention, cite and recommend your brand. Where classic SEO aims for a position in a list of results, GEO aims for inclusion inside the generated answer itself.
Public documentation from AI providers is limited and changes often, so no one can list a fixed set of ranking factors. What can be said safely is that these tools draw on pages they can reach and understand, on facts that are consistent across the web, and on how other sites describe a brand. GEO strengthens those inputs and measures the outcome with a fixed set of buyer prompts.
At a glance
- Best forBrands competing for "best" and "top" recommendation queries
- First signalsOften months rather than weeks, and never guaranteed
- Main deliverablePrompt tracking, content upgrades and a citation plan
- Tools coveredChatGPT, Gemini, Perplexity, Copilot and Google AI features
Three disciplines,
three different jobs.
It is easy to blur GEO with the services next to it, so the boundaries matter. AI Search Optimization is the overall programme. GEO is the part about being mentioned and recommended inside generated answers, which depends heavily on third-party proof such as reviews and trusted mentions.
GEO and AEO
AEO (Answer Engine Optimization) is about formatting content so that it can be lifted as the answer to a specific question. It is mostly work on your own pages. GEO adds the signals outside your pages and the measurement of what AI tools actually say.
GEO and Entity & Semantic SEO
Entity & Semantic SEO makes sure machines can identify exactly who you are and how your services and people relate. GEO uses that clarity but also covers comparison content, reviews and mentions, and the tracking programme.
GEO and traditional SEO
Pages that are crawlable, useful and trusted remain the base, which is the work described in SEO Services.
How our GEO
process works.
- 01
Prompts
We define the buyer prompts that matter for your business.
- 02
Baseline
Your brand and competitors tested across AI tools.
- 03
Upgrade
Pages reworked to be clear, quotable and evidence-based.
- 04
Earn
Mentions, reviews and citations on trusted sources.
- 05
Track
Monthly share-of-answer tracking and next priorities.
What a prompt
test can and cannot show.
Mentioned
Whether your brand appears at all in answers to a prompt, compared with competitors.
Cited
Whether a link or source is shown, where the tool shows sources.
Accurate
Whether the details stated about your business are correct and current.
Variable
Answers differ between tools, sessions and days, so we track trends over many prompts, not single results.
Your GEO plan, fully covered.
- Buyer prompt research
- Baseline AI visibility test
- Competitor share-of-answer analysis
- Answer-first content upgrades
- Comparison and "best of" page strategy
- Entity and brand fact review
- Digital PR and citation building
- Review footprint plan
- Monthly GEO tracking report
Tools we use
GEO
questions.
GEO, or generative engine optimization, improves how often generative AI tools such as ChatGPT, Gemini and Perplexity mention, cite and recommend your brand in their answers, and how accurately they describe it.
SEO focuses on ranking pages in search results. GEO focuses on being included and described accurately inside AI-generated answers. They share foundations, so strong SEO supports GEO.
No. AI answers vary and no one controls them. We improve the signals these tools can use and track a fixed set of prompts every month so you can see progress honestly.
We run the same buyer prompts across leading AI tools each month and record whether your brand is mentioned, cited or recommended and whether the details are right. We also look at AI referral traffic in GA4 where it can be identified.
Usually a mix. We improve existing key pages first, then add focused comparison, FAQ and expert content where there are gaps.
No. Organic AI answers are not sold. Some platforms offer separate advertising products, which are a different service from GEO.
Free GEO check