What is technical SEO?
Technical SEO is the work that makes a website easy for search engines to crawl, render, understand and index. It covers the foundations behind your pages: site architecture, internal links, XML sitemaps, robots.txt, canonical tags, redirects, mobile usability, HTTPS and structured data.
When these foundations are weak, search engines waste time on duplicate or broken URLs, important pages stay out of the index and slow pages push visitors away. Fixing them often unlocks visibility that content and links alone could not move, and it gives AI tools clean, structured information to work with.
At a glance
- Best forSites with indexing gaps, migrations, slow pages or ranking drops
- Typical workDiagnosis, a prioritized fix list and implementation or developer briefs
- Main deliverableFixes that are live, validated and documented
- Works withWordPress, Shopify, WooCommerce, Laravel and custom sites
Four areas of
technical health.
Crawling
Can search engines reach your important pages? We review internal links, robots rules, redirect chains, broken URLs and orphaned pages.
Indexing
Are the right pages in Google, and only those? We check coverage reports, canonical tags, noindex rules and duplicate URLs.
Rendering and speed
Can pages load, render and work on mobile? We look at scripts, images, layout stability and how JavaScript content is delivered.
Structured data
Do pages describe themselves clearly? We add and validate schema that matches what visitors can see on the page.
Protecting visibility
when a site changes.
A redesign, a platform change or a new domain is the moment most sites lose organic visibility, usually through avoidable mistakes: old addresses that are not redirected, pages dropped without replacement, templates that hide content from crawlers, or a staging site that stays blocked after launch.
We map every important address before the change, specify the redirects, check the new templates for crawl and index problems on a test version, and monitor the launch closely. If you are unsure whether your site has these problems, a short SEO audit will tell you before you invest in fixes.
How our technical SEO
process works.
- 01
Crawl and audit
Crawl the site and review search console data to find real problems.
- 02
Prioritize
Rank issues by effect on enquiries, effort and risk.
- 03
Implement
Apply fixes ourselves or brief your developers with exact steps.
- 04
Validate
Re-crawl and test each fix before it is closed.
- 05
Monitor
Watch index coverage and errors so problems do not return.
Your technical SEO plan, fully covered.
- Full site crawl and technical audit
- Index coverage and Search Console review
- XML sitemap and robots.txt optimization
- Canonical, redirect and 404 clean-up
- Page speed and Core Web Vitals review
- Mobile usability review
- Internal linking and architecture plan
- Schema markup set-up and validation
- Migration and redesign SEO support
Tools we use
Technical SEO
questions.
We crawl your site, review Search Console data and check crawling, indexing, redirects, canonical tags, structured data, mobile usability and speed. You receive a prioritized list explaining what is wrong, why it matters and how to fix it.
On-page SEO improves what is on a page: its content, titles and headings. Technical SEO improves how the whole site is built and delivered, so search engines can reach, render and index those pages in the first place.
Both. We can make changes ourselves on most platforms, or give your developers exact instructions and check their work afterwards.
It helps. AI answer tools rely on pages that are accessible, clearly structured and trustworthy, so crawlable pages with accurate structured data are a good foundation. No tool can guarantee that a page will be cited.
Yes. We plan redirects, check templates and monitor after launch so important pages keep their visibility wherever possible.
Some effects appear within weeks once search engines re-crawl the changes, but timing depends on the site size and the issues found. We set expectations in the plan.
Free technical SEO audit